PROJECT DETAILS
Audio is emotional, personal, and deeply connected to lifestyle. We work with brands and technologies that shape how people listen, create, and experience sound.
Audio is emotional, personal, and deeply connected to lifestyle. We work with brands and technologies that shape how people listen, create, and experience sound.
Record Store Day is an important date in the TEAC calendar. In 2020, pandemic-related lockdowns and social-distancing rules led to the cancellation of all live events. Our recommendation: a digital event built around #recordstoreday2020.
The brief was to position the sonoro audio product range among decision-makers in the hotel and design sectors, reach new audiences for the brand, and create additional sales opportunities.
We positioned the MASTER & DYNAMIC audio range, including gaming and sports products, lifestyle headphones, and earbuds, as leading premium products in the German media landscape and among relevant consumer audiences.
The goal was to position the Signature product line within the design and interiors sector among discerning audiences and experts through exclusive sound-listening events, product reviews, and editorial storytelling.